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从VR到AR,万亿市场在中国全面开花还要多久?

来源: 南方日报网络版     时间: 2019年10月18日 18:03:11
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万豪娱乐app平台直招龙虎代理客服QQ/微信【957734114】诚招代理【在线开户网址um996.com】龙虎和龙虎1赔2.211合1赔9.95,定位胆1赔9.95腾讯分分彩,5分,10分彩,最高返水100反9快,最高赔率,正规信誉大平台平台24h提供注册及登录。从VR到AR,万亿市场在中国全面开花还要多久?

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(在)(2015IDF技)(术)(峰)(会)(上)(,英)(特)(尔)(表)(示)(将)(在)(AR领)(域)(同)(谷)(歌)(展)(开)(合)(作)(,之)(前)(关)(系)(并)(不)(紧)(密)(的)(两)(个)(科)(技)(巨)(头)(,开)(始)(在)(技)(术)(细)(节)(和)(项)(目)(上)(展)(开)(合)(作)(。也)(预)(示)(着)(,增)(强)(现)(实)(将)(成)(为)(后)(智)(能)(机)(时)(代)(的)(另)(一)(个)(香)(饽)(饽)(。
从)(2011年)(开)(始)(,美)(国)(的)(科)(技)(巨)(头)(便)(频)(频)(向)(AR技)(术)(抛)(出)(绣)(球)(,英)(特)(尔)(领)(投)(了)(AR解)(决)(方)(案)(厂)(商)(TotalImmersion,谷)(歌)(、高)(通)(等)(5.4亿)(美)(元)(投)(资)(了)(MagicLeap,微)(软)(推)(出)(了)(HoloLens,苹)(果)(也)(在)(不)(久)(前)(收)(购)(了)(Metaio。相)(反)(,国)(内)(的)(互)(联)(网)(巨)(头)(们)(,除)(了)(百)(度)(和)(联)(想)(,多)(数)(公)(司)(仍)(在)(观)(望)(,倒)(是)(有)(不)(少)(初)(创)(公)(司)(跃)(跃)(欲)(试)(。那)(么)(AR到)(底)(有)(着)(怎)(样)(的)(前)(景)(,在)(中)(国)(的)(全)(面)(开)(花)(还)(要)(多)(久)(?
增)(强)(现)(实)(,即)(将)(爆)(发)(的)(万)(亿)(市)(场)(
多)(款)(廉)(价)(VR眼)(镜)(的)(频)(繁)(出)(镜)(,让)(国)(内)(网)(民)(对)(虚)(拟)(现)(实)(技)(术)(已)(不)(再)(陌)(生)(,但)(对)(于)(AR增)(强)(现)(实)(技)(术)(却)(是)(白)(首)(如)(新)(。从)(谷)(歌)(眼)(镜)(到)(之)(前)(风)(靡)(朋)(友)(圈)(的)(奇)(幻)(咔)(咔)(,都)(是)(增)(强)(现)(实)(的)(应)(用)(案)(例)(,可)(对)(AR的)(概)(念)(不)(少)(人)(仍)(一)(知)(半)(解)(。
易)(观)(智)(库)(的)(分)(析)(认)(为)(,在)(2016到)(2018年)(之)(间)(,将)(有)(大)(量)(的)(AR硬)(件)(被)(推)(向)(市)(场)(,与)(此)(同)(时)(,电)(子)(商)(务)(、广)(告)(、O2O等)(也)(将)(和)(AR技)(术)(相)(结)(合)(。据)(易)(观)(智)(库)(推)(算)(,到)(2020年)(AR市)(场)(的)(收)(入)(规)(模)(有)(望)(达)(到)(1200亿)(美)(元)(,远)(高)(于)(VR市)(场)(300亿)(美)(元)(的)(规)(模)(。
从)(目)(前)(来)(看)(,主)(流)(的)(增)(强)(现)(实)(产)(品)(分)(为)(以)(下)(几)(类)(。头)(戴)(式)(设)(备)(,比)(如)(谷)(歌)(眼)(镜)(以)(及)(即)(将)(发)(布)(的)(BaiduEye;手)(持)(类)(设)(备)(,从)(手)(持)(投)(影)(仪)(到)(智)(能)(移)(动)(终)(端)(均)(可)(归)(为)(此)(类)(,特)(别)(是)(在)(各)(种)(AR浏)(览)(器)(和)(APP的)(推)(广)(应)(用)(下)(,不)(少)(人)(看)(到)(了)(AR在)(广)(告)(、游)(戏)(、O2O等)(方)(面)(的)(潜)(力)(;第)(三)(类)(就)(是)(空)(间)(显)(示)(设)(备)(,桌)(面)(显)(示)(器)(是)(最)(常)(见)(的)(一)(种)(,车)(用)(HUD和)(全)(息)(投)(影)(仪)(的)(场)(景)(也)(被)(广)(泛)(看)(好)(。
而)(真)(正)(让)(AR技)(术)(表)(现)(出)(巨)(大)(潜)(力)(的)(还)(要)(归)(功)(于)(手)(机)(和)(智)(能)(硬)(件)(的)(发)(展)(。一)(方)(面)(,智)(能)(手)(机)(的)(诞)(生)(为)(AR提)(供)(了)(一)(个)(很)(好)(的)(载)(体)(,尽)(管)(视)(觉)(效)(果)(尚)(不)(完)(美)(,却)(也)(极)(大)(地)(降)(低)(了)(用)(户)(的)(体)(验)(成)(本)(,要)(知)(道)(虚)(拟)(现)(实)(技)(术)(不)(得)(不)(借)(助)(VR眼)(镜)(来)(完)(成)(,而)(AR只)(需)(要)(一)(款)(APP。另)(一)(方)(面)(,AR设)(备)(的)(传)(感)(器)(和)(手)(机)(产)(品)(通)(用)(,各)(类)(配)(件)(价)(格)(的)(持)(续)(拉)(低)(,也)(降)(低)(了)(AR设)(备)(的)(普)(及)(门)(槛)(。除)(此)(之)(外)(,AR本)(身)(就)(是)(智)(能)(硬)(件)(的)(一)(个)(发)(展)(方)(向)(,单)(是)(谷)(歌)(眼)(镜)(就)(已)(经)(激)(起)(了)(不)(少)(人)(的)(好)(奇)(心)(。
AR技)(术)(或)(将)(改)(变)(的)(9个)(领)(域)(
当)(然)(真)(正)(能)(撑)(起)(万)(亿)(市)(场)(规)(模)(的)(还)(是)(AR技)(术)(广)(泛)(的)(应)(用)(场)(景)(,VR成)(了)(游)(戏)(和)(视)(频)(行)(业)(的)(香)(饽)(饽)(,相)(比)(增)(强)(现)(实)(有)(着)(更)(大)(的)(应)(用)(价)(值)(。一)(般)(来)(看)(,AR技)(术)(在)(未)(来)(将)(在)(机)(械)(制)(造)(、医)(疗)(、军)(事)(、电)(视)(转)(播)(、教)(育)(、考)(古)(、旅)(游)(、建)(筑)(等)(9个)(领)(域)(进)(行)(广)(泛)(应)(用)(。
以)(教)(育)(领)(域)(为)(例)(。增)(强)(现)(实)(可)(以)(将)(文)(字)(和)(图)(片)(立)(体)(化)(,进)(而)(增)(加)(阅)(读)(的)(互)(动)(性)(和)(趣)(味)(性)(。试)(想)(,如)(果)(每)(个)(学)(生)(都)(佩)(戴)(一)(副)(AR眼)(镜)(,教)(科)(书)(里)(的)(每)(个)(场)(景)(都)(能)(展)(现)(在)(眼)(前)(,从)(海)(底)(到)(宇)(宙)(再)(到)(各)(种)(各)(样)(的)(小)(动)(物)(,并)(且)(能)(够)(给)(人)(一)(种)(伸)(手)(触)(摸)(的)(感)(觉)(。目)(前)(,国)(内)(不)(少)(创)(业)(者)(把)(目)(光)(瞄)(向)(了)(早)(教)(类)(产)(品)(,通)(过)(手)(机)(上)(的)(APP扫)(描)(设)(定)(好)(的)(图)(片)(,进)(而)(在)(一)(定)(程)(度)(上)(产)(生)(的)(超)(越)(现)(实)(的)(感)(官)(体)(验)(。
在)(娱)(乐)(和)(游)(戏)(领)(域)(,VR产)(品)(给)(人)(一)(种)(身)(临)(其)(境)(的)(感)(觉)(,AR却)(可)(以)(让)(游)(戏)(玩)(家)(以)(真)(实)(的)(世)(界)(为)(背)(景)(,加)(上)(虚)(拟)(的)(游)(戏)(元)(素)(,让)(游)(戏)(虚)(实)(相)(结)(合)(。在)(军)(事)(领)(域)(里)(,NASA已)(经)(计)(划)(使)(用)(增)(强)(现)(实)(技)(术)(来)(控)(制)(他)(们)(的)(火)(星)(车)(。
对)(于)(增)(强)(现)(实)(的)(应)(用)(不)(再)(一)(一)(赘)(述)(,可)(以)(肯)(定)(的)(是)(,虚)(拟)(现)(实)(技)(术)(把)(虚)(拟)(对)(象)(带)(入)(到)(真)(实)(的)(物)(理)(世)(界)(中)(,将)(颠)(覆)(未)(来)(的)(很)(多)(电)(子)(产)(品)(,或)(许)(这)(正)(是)(美)(国)(的)(科)(技)(巨)(头)(们)(纷)(纷)(进)(军)(AR领)(域)(的)(本)(质)(所)(在)(。而)(国)(内)(的)(科)(技)(巨)(头)(们)(,在)(技)(术)(的)(研)(发)(上)(一)(直)(都)(处)(于)(被)(动)(状)(态)(,最)(终)(在)(会)(专)(利)(积)(累)(上)(面)(临)(短)(板)(。
国)(内)(增)(强)(现)(实)(发)(展)(现)(状)(
国)(内)(的)(增)(强)(现)(实)(尚)(处)(于)(萌)(芽)(状)(态)(,软)(件)(产)(品)(的)(用)(户)(习)(惯)(尚)(待)(培)(养)(,硬)(件)(产)(品)(多)(数)(处)(于)(概)(念)(阶)(段)(,玩)(家)(以)(中)(小)(企)(业)(为)(主)(,消)(费)(级)(市)(场)(近)(乎)(空)(白)(。和)(国)(外)(相)(比)(,国)(内)(的)(AR市)(场)(劣)(势)(十)(分)(明)(显)(。
首)(先)(在)(硬)(件)(层)(次)(上)(,国)(外)(已)(经)(开)(始)(讲)(AR技)(术)(与)(硬)(件)(芯)(片)(进)(行)(优)(化)(整)(合)(,国)(内)(仍)(处)(于)(探)(索)(阶)(段)(。不)(管)(是)(谷)(歌)(、苹)(果)(还)(是)(微)(软)(、英)(特)(尔)(,凭)(借)(其)(行)(业)(影)(响)(和)(资)(金)(优)(势)(,很)(容)(易)(得)(到)(上)(游)(半)(导)(体)(厂)(商)(的)(支)(持)(,而)(国)(内)(的)(初)(创)(公)(司)(却)(有)(心)(无)(力)(。
其)(次)(在)(软)(件)(方)(面)(,国)(外)(不)(少)(企)(业)(开)(始)(为)(开)(发)(者)(提)(供)(移)(动)(端)(的)(开)(发)(套)(件)(,并)(在)(云)(服)(务)(和)(计)(算)(机)(视)(觉)(技)(术)(上)(进)(行)(支)(持)(。而)(国)(内)(的)(AR团)(队)(正)(处)(于)(起)(步)(阶)(段)(,鲜)(有)(企)(业)(具)(备)(开)(放)(能)(力)(。
而)(在)(内)(容)(方)(面)(,国)(外)(已)(经)(演)(化)(出)(成)(熟)(的)(增)(强)(现)(实)(移)(动)(平)(台)(,商)(品)(广)(告)(、移)(动)(购)(物)(、多)(屏)(互)(动)(、位)(置)(导)(航)(等)(资)(源)(日)(渐)(丰)(富)(。国)(内)(的)(增)(强)(现)(实)(移)(动)(平)(台)(尚)(未)(成)(型)(,多)(以)(独)(立)(APP的)(形)(式)(进)(行)(资)(源)(覆)(盖)(,用)(户)(规)(模)(也)(受)(到)(限)(制)(。
总)(的)(来)(说)(,国)(内)(的)(AR市)(场)(仍)(处)(于)(模)(仿)(阶)(段)(。当)(创)(业)(公)(司)(成)(为)(一)(个)(新)(兴)(市)(场)(的)(“领)(头)(羊)(”,在)(技)(术)(储)(备)(上)(明)(显)(乏)(力)(,还)(要)(受)(到)(上)(游)(数)(据)(提)(供)(商)(以)(及)(交)(互)(技)(术)(提)(供)(商)(的)(制)(约)(。网)(上)(的)(数)(据)(显)(示)(,在)(国)(内)(各)(个)(城)(市)(有)(近)(百)(家)(虚)(拟)(现)(实)(创)(业)(者)(,且)(以)(软)(件)(服)(务)(为)(主)(,而)(不)(少)(厂)(商)(仍)(停)(留)(在)(基)(础)(产)(品)(上)(,更)(有)(甚)(者)(希)(望)(借)(助)(增)(强)(现)(实)(的)(噱)(头)(分)(一)(杯)(羹)(。这)(一)(次)(,中)(国)(注)(定)(再)(次)(步)(国)(外)(的)(后)(尘)(。
国)(内)(的)(AR市)(场)(还)(很)(脆)(弱)(,离)(全)(面)(爆)(发)(并)(没)(有)(一)(个)(明)(确)(的)(预)(期)(。可)(以)(肯)(定)(的)(是)(,当)(国)(外)(的)(产)(品)(和)(商)(业)(模)(式)(业)(已)(成)(熟)(,国)(内)(的)(互)(联)(网)(巨)(头)(们)(将)(再)(次)(集)(体)(涌)(入)(。
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